L’OCCITANE
BRIEF: Choose a brand that has gone bankrupt during the pandemic and identify what is needed to give the brand a chance to survive in the future. Launch your updated brand with a new concept followed by two different campaign ideas that activate the concept.
BRAND: L’occitane
INSIGHT: The skin is affected by internal and external factors that are not in the individual's hands - no matter how many serums they buy.
SOLUTION: We created the concept; Skin Happens, where we changed the product design to show how their products can be used based on the situation and the city one lives in. We realized that they are a lot of outer factors affecting our skin, no matter how good your skin care routine is- so we also changed L’ocottaines communication on SoMe and also created vending machines for they
Products created for different cities and their weather conditions.
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