TIM BERGLING FOUNDATION

School project for client

BRIEF: Raise awareness of mental illness through the Tim Bergling Foundation

INSIGHT: We calculated that every 40 seconds a person kills himself in the world.

SOLUTION: We created the koncept Let the Silence Be Heard. One day a year, Avicii's songs on Spotify and on the radio are only played for 40 seconds, after which it is broken with a silence and voicemessage.

Launching film played on youtube.

An example of what it would sound like on Spotify

A shorter video for SoMe

Prints for the biggest subway stations; Let the silence be seen.