BUDWEISER

Award Show Project

BRIEF: Budweiser wants to reach a younger audience, millenials, and change the perception of Budweiser beer as a “dad beer”. (Secure Budweiser’s position amongst their younger audience (21-34) through an integrated campaign.)

INSIGHT: Year 2021 created a lot of uncertainty for all lot of people, especially young adults. This caused a huge trend with millenials turning to astrology

SOLUTION: Zodiac beers. We created beers for each zodiac sign together with an app so you can get customized challenges for a night out with friends