HINGE

School project

BRIEF: Launch the dating app Hinge in Sweden in a non excluding way. With it´s slogan “The dating app designed to be deleted” it promises a life change, in form of a relationship. This can mean small changes such as in fresh sheets for someone to sleep over for the first time, or large changes such as a separate drawer in the wardrobe where more and more clothes move in.

INSIGHT: And where do we Swedes turn when we want new sheets or are looking for smart storage solutions? Where do we turn when it's time for a life change?

SOLUTION: A collaboration with the most swedish brand of them all; Ikea. With the concept “The Start of Something New” Hinge takes it promise that people will find love one step further creating products perfect for life changes.

Product shots before the collection launches on SoMe.

Products created for the collaboration; perfect for a sleepover.