Klättermusen

School project for client

BRIEF: Create a new launching campaign for Klättermusens new street collection Off The Mountain

SOLUTION: We created the concept; The Urban Terrain. We wanted to bring Klättermusen into a new context; the big city. The climate in an urban environment includes concepts such as harsh, cold and steep. Also a climate full of challenges, mountains to climb, trails to hike, but from a social and emotional perspective, rather than the purely physical.

Mood film

Prints where we merge nature with the urban.

”The Off the Mountain collection is nothing more but a redefinition of outdoor living. Staying true to what we do, what we’ve always done. The landscape and the scenery is still grand, still defiant. The climate, still challenging. Only with more concrete, and more people. Klättermusen, now in the urban terrain.”

Hangtags for the new collection to tie it all together.